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Hard Rock International CEO: Guest Safety is More Important Than Profitability

"Keeping our employees and our guests safe is more important that profitability at this point."

- Jim Allen CEO Hard Rock International

Hard Rock Hotel & Casino in Atlantic City reopened just in time for one of Atlantic City's busiest holiday weekends. Their new Safe + Sound program is extremely high tech, and employees in all departments are trained to keep everyone safe while visiting the property. Earlier this morning I had the opportunity to chat with both Jim Allen - CEO of Hard Rock International & Joe Lupo - President of Hard Rock Atlantic City, and I admire their confidence and ability to be honest about the current state affairs.

Hear what Jim has to say about presenting the Safe + Sound program to the DGE & New Jersey Governor Phil Murphy. And check out what Joe says about the newest outdoor dining experience!

Here's an outline about the program from their official release:

The Hard Rock Hotel & Casino Atlantic City Safe + Sound Reopening Plan & Protocols has been developed in accordance with guidelines provided by Hard Rock International and adopts the Atlantic City Casino Industry's Summary Plan of Proposed Reopening Protocols in order to make the best possible efforts to provide a safe and secure environment. The new and stringent protocols also adhere to the directives from the World Health Organization and the Centers for Disease Control & Prevention. The Plan has received approval from the New Jersey Division of Gaming Enforcement. Safe and Sound Program guidelines include:

  • A Safe + Sound Clean Team, clearly visible in lime green “Clean Team” uniforms, focused on cleaning and disinfecting surfaces throughout the complex with a special emphasis on high-touch surfaces and common areas.

  • Safe + Sound customer service representatives available to assist guests with any questions or concerns.

  • All guests and team members are required to wear masks, cloth face coverings, or a face shield. Masks will be provided to guests, as needed.

  • Thermal imaging provided by UNITY and CERTIFY’s SnapXT that monitor the number of guests entering the property and take the temperature of all guests and team members. Anyone with a temperature of 100.4°F or greater will be escorted to a designated area for a secondary temporal temperature screening. Those found to have a temperature of 100.4°F or greater after the temporal screening will not be permitted to enter the property.

  • Casino floor capacity scaled back to 25%.

  • More than 200 hand sanitizer dispensers placed in all high-traffic, high-visibility areas such as key guest and team member entrances and contact areas.

  • More than 1,000 new air filters that will frequently be replaced in common areas throughout the building with 100% outside air flow into the building to increase the quality of air circulation.

  • The air quantity within Hard Rock Atlantic City provides approximately 10 to 12 air changes per hour, maximizing the exchange of fresh air.


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