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See the Real Deal from Beach. Two Miles of Mansions. Surfers Keep Access to Waves. 7 Synagogues.

Updated: Apr 30, 2022

Beach mansions tower over the Deal beaches. All photos by R.C. Staab

The drive along Ocean Avenue in Deal is stunning. Sleek modern mansions and manicured lawns line the wide boulevard. And more are being built in 2022. But that vista is nothing compared to a walk on the Deal beaches.

The enormity of the mansions is breathtaking. Unlike any other northern Jersey Shore community to its north or south, Deal's beachfront is lined with private homes not separated from the ocean by sea walls, promenades or boardwalks. That's almost two miles of mansions broken up only by the low slung Deal Casino Beach Club which is a private beach club and Conover Pavilion, the Borough's public beach facility. The photos tell the story.

Influx of new residents

Deal was once known for its summer theater and Broadway connections. That ended when a beachfront arts and theater complex closed more than 60 years ago. In the past 20 years, Deal has attracted a large Syrian-American community that has spurred the growth and development of the housing market. Many of the community are Orthodox Sephardic Jews, and they can be seen

walking Saturday mornings to one of seven synagogues in the Borough. That's seven synagogues in a town with a permanent population of 750 people, which is estimated to be 80% Syrian Jews.

The town's main shopping along Norwood Avenue/Route 71 is small and removed from the beach. Residents and visitors tend to head to Asbury Park and particularly Long Branch which has grocery stores and restaurants that are kosher.

Deal Casino Beach Club

Rock walls, surfers and disputed access

Along the Deal beach walk, man has tried mightily to keep the ocean at bay. Huge rock piles and giant cement walls prop up homes particularly at the southern end toward Allenhurst. The efforts

to tamper breaking waves extends into the water with a series of jetties. The byproduct of the jetties is more dependable waves. Surfers love that. During the summer season, lifeguards will point surfers (and fishermen) to designated beach areas away from the swimmers.


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Deal has not been encouraging people to come and park for free and use the beach. However, after a three-year battle, the city reached agreement with the American Littoral Society to require the borough to build and maintain a set of stairs from Neptune Avenue to the beach. The stairs will be specifically designated for public beach access. The Society is an environmental protection group advocating for better access to all public beaches.

How Deal got its name

Thomas Whyte, an English carpenter from the shore-side community of Deal, Kent, acquired 500 acres in Shrewsbury Township along the shore that became known as "Deal", from the name of the English town.


Tips for Visiting Deal Beach

What's New: Neptune Avenue will continue to have access for all. (see above)

Road Access & Parking: Parallel to the beach is four-lane Ocean Boulevard, the major access to the beach. Parking is always free in Deal, but some streets have two-hour parking limits. Read the signs carefully! At Conover Pavilion, there is a paved lot open to Conover Pavilion members with a parking pass. Parking is always free at the grass lot closer to Ocean Avenue, but it fills up quickly in the summer.

Amenities: With your beach badge, you can access the showers and restrooms at Conover Pavilion. Memberships are required to the bath house at Conover Pavilion and are sold out for the season. According to the Borough, there is a "12-page waiting list" for this year.

Beaches: Beach badges are only required weekends from May 27 through June 19 and then daily from June 20 to Labor Day. Seasonal beach badges are $150 for persons 12 and older. Daily beach badges are $10 Monday-Thursday and $12 Friday-Sunday for those12 and older.

Follow Jersey Shore author and expert R.C. Staab as he recounts his 2021 walk of every beach along the 139 miles of the Jersey Shore coastline from Sandy Hook to Cape May. Read all updated stories at


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4,986 views2 comments


The influx of Syrian families started in large numbers in the mid to late 1970s, not the last 20 years. I know, because we lived right on Ocean Avenue. That’s when the cash house buys started and the marvelous old mansions started being razed.

Sam Levy
Sam Levy
Aug 30, 2023
Replying to

razed and replaced with even larger, grander, and more marvelous mansions

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